Ellie Goulding Shocks Superfans With a Perfectly Played 'Priceless Surprise' for MasterCard

Yes, the feel-good celebrity prank still works

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the celebrity-surprising-the-superfan video. 

It's irresistible. We've written about so many of them over the years—our favorite is probably the one David Beckham did for Adidas around the London Olympics in 2012. They just never get old. Fans are shuttled someplace, blatantly lied to about what's going on, and then get shocked, in a good way, when the celeb—their favorite celeb, of course—suddenly appears out of nowhere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in