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As the world moves away from the pollution of internal combustion vehicles, electric cars are front and center as the heroes of this action-packed campaign from Smart, the brand owned by German auto manufacturer Daimler.
Created by Berlin agency Heimat, the ads take on the style of action movie scenes to show the perks of the fully electric Smart EQ models. With offbeat humor and cartoonish characters, each cinematic spot ends with an unexpected hero–the car’s charging cable–saving the day.