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Giving up daily showers and driving their car isn’t proving a popular choice to many. But as people have begun to consider how they can become more environmentally conscious, all-electric train operator Lumo has released a campaign that shows the unintended consequences of such a lifestyle change.
The first work from Mother for the company, which runs a service between London and Edinburgh in the U.K., outlines the benefit of people choosing to take all-electric trains rather than giving up some other lifestyle choices, such as trading a car for a donkey or joining a commune (that turns out to be a cult).
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