Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I’m surprised the new ads for El Toro Tequila didn’t go with a “Mess with the bull, get the horns” tagline, but I’m also relieved, because that would have been stupid. Instead, we get some nice educational lessons about how to make el rim shots (above) and play something called bull puckey. (A Web site, ElPartyAnimal.com, goes live later this month.) Given what I’ve heard about tequila, other lessons might be good for future ads, like how
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in