Echoworx's misguided PR pitch resonates

It’s no secret that the AdFreak in-box is often full of brazen and misleading PR pitches, but most of them aren’t really worth writing about. Still, this one caught our eye yesterday: an email from a company called Echoworx with the subject header (we’ve retained the caps for maximum impact): “IF GIULIANI CAN’T PROTECT HIS CONFIDENTIAL DOCUMENTS, NEITHER CAN YOU.” I clicked on it because I have a thing for shameless attempts to capitalize on news events (in case you haven’t been paying attention, a lengthy document outlining the former New York mayor’s proposed presidential campaign strategy went missing and was