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Shopping with eBay doesn’t just get you an item shipped in a cardboard box. It gets you an item shipped in a cardboard box sealed with colorful tape.
A new 60-second ad for the site makes a plea to individualism, featuring a range of consumers—black and white, male and female, young and old—pursuing a variety of interests—sneakers, drones, leaf blowers—dressed in a rainbow of hues.
“Shop like nobody else,” says the ad. “Because you aren’t like anyone else.”
“Beige” serves as the metaphor for some kind of miserably dull shopping experience—and presumably, by extension, a tedious and meaningless existence.