EA's FIFA 20 Created a High-Octane Ad in Praise of Playing Sports 'Wrong'

Adam&eveDDB packs in star athletes for a spot worthy of Nike

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When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”—until everyone else starts doing it too.

In the new ad for EA’s FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge of honor, showing athletes across soccer and other sports who’ve been questioned about everything from their style on the field to the tattoos on their bodies.

The spot, reminiscent of frenetic and high-energy Nike spots like “Nothing

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