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Tiger Woods PGA Tour 11 is coming out in a few days, and Electronic Arts surely didn't expect Tiger to completely sink his reputation since the game first went into development. They've rebounded by commissioning San Francisco's Heat agency to put together a lighthearted campaign (Woods's second ad appearance since the scandal, following the infamous Nike spot) that imports customs from other sports into golf—clearing the green with curling brushes, huddling on the course with Mike Ditka to promote the game's cooperative play feature, and so on.
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