Durex Billboards Celebrate Sexual Freedom After Lockdown

The campaign marks the end of Covid-19 restrictions in the U.K.

Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions. 

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