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Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions.
Durex is celebrating this return to sexual liberty with a series of billboards that simply read: “Freedom.” Created by Havas London, the ads show a giant condom wrapper with the Durex logo replaced by that word.
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