Dunkin’ Donuts maps out latest strategy

Dunkin’ Donuts has partnered with MapQuest on Myicedcoffee.com, which lets you plan road trips and find Dunkin’ locations nationwide. “It’s really important for us to defend our leadership in iced coffee,” Scott Hudler, client director of marketing, tells the Boston Globe. A bold assertion, but maybe questionable once winter rolls around.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in