Dunkin' Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry

'What's the big fuss?' asks the franchisee

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the local franchise is crowing about the sugar rush. So what if it's all because of a controversial ad?

No, really, CEO Nadim Salhani says—so what? The ad in question shows a smiling woman in blackface with bright-pink lipstick holding the chain's new "charcoal donut." Predictably, this is kicking up a fury—outside its target region—though Salhani says that's just "paranoid American thinking."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in