‘Dumb Ways to Die’ Returns With Adorably Gruesome Valentine’s Day Ad

Be still my beating heart

Headshot of Tim Nudd

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day. Turns out the greedy little blue blob who sold both his kidneys on the Internet now has easy access to other vital organs through the stitched-up wounds. Despite his best intentions, death, naturally, ensues. "Be safe around Valentine's Day … and trains," says the on-screen copy.

This is just the second new "Dumb Ways" video released since the staggeringly successful original—following a 15-second promo made for the Melbourne International Film Festival last July. For those who have to sing it loud, though, there is also the official karaoke version of the original.

Via Osocio.

@nudd Tim Nudd is a former creative editor of Adweek.