Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From Beck’s

Better than peeling labels

Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.