Dropping the Ad Cliches, This Father's Day Video Looks at the Hopes and Fears of Real Dads

Interviews by Hill Holliday make powerful points

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father’s Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes.

Hill Holliday, however, has significantly broken the mold with a video tribute that gets to the heart and emotion of being a father. “Fathers and Sons in 2018” features an agency dad, one agency son, and friends, family, colleagues and academic professionals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in