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CANNES, France—A series of five videos for The New York Times’ “The Truth Is Worth It” campaign, created by Droga5, took home the Grand Prix in the Film Craft category at Cannes Lions.
The Craft track, which includes Digital and Industry subsets in addition to Film, “focuses on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.”
The harrowing films highlight the importance of investigative, well-researched reporting by walking viewers through the often difficult, time-consuming process of how stories come to life.
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