Droga5’s First Ads for Shea Moisture Address the Racial Divide in the Beauty Aisle

#BreakTheWalls targets 'divisive constructs'

Shea Moisture is using its first TV commercial, created by its new agency, Droga5, to generate awareness about segregation in the beauty aisle.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.