Droga5 putting the honeys in Honeyshed

There are worse strategies, to be sure, than using hot girls to sell thongs. Droga5’s highly anticipated branded entertainment channel Honeyshed has launched. (Read a primer here.) The first segment I saw this morning: two leggy model types discuss the virtues of “disposable panties.” Va-va-voom. (Oddly enough, there was a dog running around the set. That wasn’t explained.) Should you be interested, one click adds the disposable panties to “My Stash.” There’s also a live chat feature. A sample transcript during the undies show: “user25: this is insane; user26: this video thats playing is iving me a headache; user26: the online talent needs some work.” The advertising revolution will be webcast!

—Posted by Brian Morrissey