Droga5 London's First Mini Work, Starring Matt Dillon, Isn't an Ad and Features No Minis

The automaker sponsored Nimic, a short film only being shown at festivals

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Droga5 London won the global Mini account early last year, but if you’re curious to see the first work coming out of the partnership, you might have a hard time tracking it down.

The automaker and its new agency debuted Nimic, a 10-minute short film starring Matt Dillon, at the Locarno Film Festival happening now in Switzerland. It was directed by Yorgos Lanthimos, who co-wrote the short with Efthymis Filippou. The film also stars Daphne Patakia as a woman Dillon’s character ominously crosses paths with on a subway.

While

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