Droga5 London's First Mini Work, Starring Matt Dillon, Isn't an Ad and Features No Minis

The automaker sponsored Nimic, a short film only being shown at festivals

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Droga5 London won the global Mini account early last year, but if you’re curious to see the first work coming out of the partnership, you might have a hard time tracking it down.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in