Droga5 London’s First Mini Work, Starring Matt Dillon, Isn’t an Ad and Features No Minis

The automaker sponsored Nimic, a short film only being shown at festivals

Matt Dillon stars in a surreal 10-minute short film financed by Mini and directed by Yorgos Lanthimos. Droga5 London

Droga5 London won the global Mini account early last year, but if you’re curious to see the first work coming out of the partnership, you might have a hard time tracking it down.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."