AdFreak

Droga5 London's First Mini Work, Starring Matt Dillon, Isn't an Ad and Features No Minis

The automaker sponsored Nimic, a short film only being shown at festivals

Matt Dillon stars in a surreal 10-minute short film financed by Mini and directed by Yorgos Lanthimos.Droga5 London
Headshot of David Griner
By David Griner

August 12, 2019

Droga5 London won the global Mini account early last year, but if you’re curious to see the first work coming out of the partnership, you might have a hard time tracking it down.

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos
Related Articles

A role playing game book for Feast of Legends sits on a wooden table

AdFreak

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

By David Griner

AdFreak

Why Volkswagen Just Moved the Beetle on the Cover of Abbey Road

By David Griner

Sustainability

3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable Ideas

By David Griner

Creativity

Airline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports

By David Griner

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant