Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its Water

Stunt is the latest attention grab from brash H2O brand

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Drinking water is good for you—just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor.

Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank just in time for Halloween. They hired a “real witch doctor”—a guy named Mystic Dylan from North Hollywood, Calif.—to cast a spell on their inventory.

Anyone

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in