Drench will help you get your head together


U.K. water and juice brand Drench, which was previously fond of jazz hamsters and giant pheasants, has debuted a disturbing new character: a guy with a Rubik's Cube-ish puzzle for a head. In this new CHI & Partners spot, the guy tries to sort out the mess upstairs while waiting for a train, but finds the right moves only after sucking down some Drench. The ad is Skittles-like in its depiction of an anatomical oddity (echoing everything from the sheepboys to the milked man), though FouaBlog points out a more specific reference: a 2007 PlayStation print ad. Via Animal NY.

—Posted by Tim Nudd