Drag Queens Wear Ikea Umbrellas, Lamps and Laundry Bags in Pride Campaign

The 'Dräg' campaign highlights the brand's acceptance of diversity

Ikea Canada did a photoshoot with drag queens wearing household products. Ikea Canada

Every once in awhile you stumble across an ad so outlandish you wonder if it’s actually a fever dream. Ikea Canada’s recent Pride spot, which features drag queens strutting down the runway in nonclothing Ikea products, is one of those ads—but it’s very real.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
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