Drag Queens Wear Ikea Umbrellas, Lamps and Laundry Bags in Pride Campaign

The 'Dräg' campaign highlights the brand's acceptance of diversity

Every once in awhile you stumble across an ad so outlandish you wonder if it’s actually a fever dream. Ikea Canada’s recent Pride spot, which features drag queens strutting down the runway in nonclothing Ikea products, is one of those ads—but it’s very real.