Draftfcb casts a global problem in miniature

This Canadian World Wildlife Foundation spot by Draftfcb Toronto, directed by OPC’s Woods + Low, is filled with plastic performances. But that’s the idea. No actual humans appear, and most of the machinery and vehicles are models. The commercial shows these detailed miniatures in real locations, and has a hauntingly childlike theme and hypnotic pacing, with soft yet eye-catching visual cues. The resulting clip is slightly surreal and makes a quietly compelling statement about pollution and conservation.