Dozens of Brands Will Advertise Their Job Openings Instead of Sales This Labor Day

The pledge is part of a campaign from Red Wing Shoes and Droga5

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With millions of Americans out of work amid the pandemic, more than 50 brands will use their marketing channels to promote any job openings they might have instead of the usual blowout sales or discounts this Labor Day weekend.

The companies, which include General Mills, Burger King and New Balance, have pledged to do so as part of a campaign launched by Minnesota-based Red Wing Shoes and Droga5 called #LaborDayOn. Red Wing itself is also turning more than 500 of its stores into jobs centers for people looking to find local trade jobs.

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