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Of all the new agency Web sites out there, Modernista!'s probably created the most buzz when it was introduced last March. It acts as an anti-site, using the greater Internet to point visitors to info about the shop. Of course, nowadays, not all the info out there is pleasant. This week, an eagle-eyed AdFreak reader visited the site and clicked on the news. This generates search results about Modernista! from Google News. The first headline: "Modernista lays off two dozen."
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