Download this: first ads for the video iPod

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s taken only 22 days since the unveiling of the video iPod for someone to think up a way to cram an ad onto one, and the winner is … Burger King! The Home of the Whopper is sponsoring the fall season of Heavy.com’s Must Stream TV, which includes such apparently can’t-miss programs as Behind the Music that Sucks. Though the content will be free to the site’s 6 million unique monthly users—according to a release that plopped into our in-box—there was nothing we could find in the release that would tell us what form the sponsorship would take.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in