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Dove’s tribute to health workers during the pandemic took home its second Cannes Grand Prix this week.
The Unilever brand’s “Courage is Beautiful” campaign, which was tipped to win big at the festival, received the Industry Craft Grand Prix. It also won gold in the category.
The work, which ran last year early on in the Covid-19 pandemic, celebrated the strength and bravery of frontline workers by featuring unfiltered images of real doctors and nurses sporting marks on their faces from PPE.
Created by Ogilvy, Dove’s
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