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Last Sunday, Donald Trump’s senior adviser Kellyanne Conway coined the Orwellian term “alternative facts” to refer to press secretary Sean Spicer’s false claims about attendance at the president’s inauguration (among other things).
This weekend, one brand responded quickly.
Dove placed a two-page print ad, created by Ogilvy London, in various U.K. newspapers listing several #AlternativeFacts about its new antiperspirant. Included in the list are claims that the product will boost your IQ by 40 points, was first used by Cleopatra and “can help you remember distant relatives’ names at family gatherings.”
According to the ad, the product also “is a really good listener,” knows a dude who can get you on the guest list and “can plan your next holiday at a competitive rate.”
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