Dove Moves Away From Social Experiments in Its Latest Ad About Loving Your Hair

But women still feel the strain of expectations

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Women buck hair conventions in Dove's latest campaign, from Havas Helia, which tells women they should wear their hair however they like—despite societal pressures to fit into narrow standards of what we believe to be beautiful hair. 

Using the insight that eight out of 10 women feel pressured to wear their hair a certain way, Dove interviews a variety of women about their hair. With that in mind, it's not surprising each of them share experiences where they've been chastised or made to feel uncomfortable about their choices. 

"A friend once told me if I put color back on my hair, it would make me look better," says Leecie, a woman with grey hair.



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