Dove Lets Women Give Facebook Advertising a Makeover

Australian app counters body-hating ads

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Dove Australia has created the world's first makeover targeted at advertisements instead of women. Created by Ogilvy, the campaign introduces an app that lets Facebook users choose a feel-good message about women's bodies and use Dove's media buy to pump out pithy bits of positivity to the Facebook universe—to counteract those self-esteem-destroying side blurbs that ask if your love handles are overexposed and the like.

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