Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them

Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman's personal description of herself. The second was based on a description provided by a stranger the woman had just met. Of course, the differences are vast. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is extraordinary. It's one of the most original and touching experiments to come from the Campaign for Real Beauty in ages, because instead of making faux protests or annoying graphic designers with bullshit filters, they're actually empowering individual women to appreciate their inherent beauty, and in turn, allowing us all to wonder if we've been judging ourselves too harshly. Like all of the best work, the commercial elements are barely there. Beyond the logo, Dove doesn't even attempt to sell soap. Watch the documentary below, and mini-videos of selected women on the web site. Then enjoy the rousing comments section, where people are already attacking Dove for choosing too many skinny, white chicks.

Related: Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men

CREDITS

Client: Dove

Agency: Ogilvy & Mather Brazil

Chief Creative Officer: Anselmo Ramos

Executive Creative Director: Roberto Fernandez /Paco Conde

AD: Diego Machado

CW: Hugo Veiga

Sketch Artist: Gil Zamora

Producer: Veronica Beach

Junior Producer: Renata Neumann

Business Manager: Libby Fine

CEO: Luis Fernando Musa

Group Account Director: Valeria Barone

Account Director: Ricardo Honegger

Production Company: Paranoid US

Director: John X Carey

Executive Producer: Jamie Miller / Claude Letessier

Line Producer: Stan Sawicki

Director of Photography: Ed David

—Long Version

Executive Producer: Jamie Miller / Claude Letessier

Producer: Stan Sawicki

Editor: Phillip Owens

Music: Subtractive

Sound mix: Lime Studio

Composer: Keith Kenniff

Mixer: Sam Casas

Executive Producer: Jessica Locke

Production Sound: Tim O’Malley

Color Grading: Company 3

Colorist: Sean Coleman

—Short Version and Cinema

Editorial Company: Rock Paper Scissor

Executive Producer: Carol Lynn Weaver

Editor: Paul Kumpata

Assistant Editor: Niles Howard

Online: A52

Executive Producer: Megan Meloth

Producer: Jamie McBriety

Music: Subtractive

Composer: Keith Kenniff

Sound mix: Lime Studio

Mixer: Sam Casas

Executive Producer: Jessica Locke

Production Sound: Tim O’Malley

Color Grading: Company 3

Colorist: Sean Coleman