Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them

Moving work by Ogilvy Brazil

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman's personal description of herself. The second was based on a description provided by a stranger the woman had just met.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in