Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network's Steven Universe

Themes around body image are true to show

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Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young girls struggled with body confidence.

For their latest campaign, Dove has partnered with Rebecca Sugar, the creator of the Cartoon Network series Steven Universe, for a two-year collaboration featuring six short films starring the beloved Crystal Gems. This is the project’s first venture into the mainstream entertainment space, whereas its previous waves existed primarily on YouTube.

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