Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles. Offering a ground-level and intimate perspective of the thriving community, the mini-documentary “Somos Boyle Heights” allows these residents to tell their stories unhindered by any marketing push, with an interactive component encouraging others to pin their own stories to the neighborhood narrative.
Much like the brand’s previous works, “Somos Boyle Heights” leaves the branding to a minimum.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in