Product Innovation

Don't Want to Touch Public Door Handles? An Agency Invented a Way Around It

TBWA\Helsinki puts recycled consumer plastic to new use

A person's arm with the Fortum Circo on — The Fortum Vipu, shortened from "virus prevention unit," is made of a recycled plastic called Fortum Circo.TBWA\Helsinki

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Even in this era of quarantine, it’s rarely possible to avoid public places (and surfaces) entirely. Grocery or pharmacy runs during the Covid-19 pandemic make you hyperaware of how often it’s necessary to touch things with your hands—or get creative with your feet and elbows.

To meet the demand for less skin-on-pretty-much-anything contact, agency TBWA\Helsinki has created a simple and clever device that lets visitors to a building or shop open doors without having to grab handles with their hands.

Created