Don't Let Creators Become an Afterthought in Your Marketing Budget

Early and realistic planning will pay off for your brand

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle shares his tips for brands looking to partner with content creators. Below, in his own words, he says follower count shouldn’t be the deciding factor.

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