Don't gut fish, or women, while they're alive

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Dutch non-profit Animals Awake takes a page from PETA's playbook in this disturbing spot by getting festish model/Playboy Playmate/sexy vegetarian Ancilla Tilia to strip naked. But then the ad gets, well, Dutch, and the poor girl is gutted like a trout by some dowdy fisherman. The point is to discourage stripping fish while they're still alive. Similar consideration, we're sure, should be given to Ms. Tilia. But as PETA so often does, Animals Awake muddles the message here in the delivery.

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