Don’t Get Too Excited About the Steamy Curves in Carl’s Jr.’s ‘Natural Beauties’ Ad

Left turn coming a mile away

If you were looking forward to drooling over whatever hot, near-naked model would grace Carl's Jr.'s notoriously lascivious advertising next, you're in for a disappointment.

In a new 30-second commercial, the crass burger chain plays on its reputation for portraying women as pieces of meat who love to eat smaller pieces of meat in the most ridiculously carnal way possible. But here, it turns out the sweaty, glistening curves belong to something way less titillating.

Titled "Natural Beauties," the concept is essentially a rehash of one of the older jokes in the book, if cleverly tailored to poke fun—in a nonetheless leering, winking sort of way—at the brand's history of scantily clad talent including Charlotte McKinney, Kate Upton, Kim Kardashian and Paris Hilton.

In the end, it's all just part of Carl's Jr. attempt to make its products seem less terrible for your health—i.e., natural. Everyone knows that's a nonsense classification to begin with, and seems particularly half-hearted here—which is fitting, because each time you eat one of the brand's hot-dog-and-potato-chips-on-a-burger burgers, half your heart is probably liable to just give up.


Client: Carl's Jr.

Chief Executive Officer: Andy Puzder

Chief Marketing Officer: Brad Haley

Senior Vice President, Product Marketing: Bruce Frazer

Director of Advertising: Brandon LaChance

Vice President, Field Marketing, Media, Merchandising: Steve Lemley

Director, Product Marketing, Merchandising: Christie Cooney

Product Marketing Manager: Allison Pocino

72andSunny Team

Chief Creative Officer: Glenn Cole

Group Creative Directors: Justin Hooper, Mick DiMaria

Creative Directors: Tim Wettstein, Mark Maziarz

Senior Designer: Marcus Wesson

Group Strategy Director: Matt Johnson

Strategy Director: Kasia Molenda

Strategist: Eddie Moraga

Group Brand Director: Alexis Coller

Senior Brand Manager: Scott Vogelsong

Brand Coordinator: Anthony Fernandez

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Junior Film Producer: Kira Linton

Film Production Coordinator: Taylor Stockwell

Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Jennifer Jahinian

Business Affairs Coordinator: Ryan Alls

Coast Public Relations:

Founder, CEO: Jeanne Beach Hoffa

Group Director: Melissa Penn

Director: Kate Franklin

Production Company: Strange & Wonderful

Director: Will Hyde

Executive Producer: Celeste Hyde

Producer: John Gomez

Editing: 72andSunny Studio

Editor: Doron Dor

Executive Producer: Jenn Locke

Producer: Becca Purice

Online Finishing: Brickyard VFX

Visual Effects Producer: Diana Young

Visual Effects Artists: Patrick Poulatian, Mandy Sorenson

Computer Graphics Artist: David Blumenfeld

Telecine: Beach House

Colorist: Mike Pethel

Producer: Denise Brown

Audio, Sound Design: On Music and Sound

Mixer, Sound Designer: Chris Winston


Track: "Beastie"

Written and Performed by: The Blancos

Used courtesy of Godiy Music

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.