Don’t Expect Many Brands to Embrace April Fools’ Day in 2020

COVID-19 pandemic dampened enthusiasm, but some forge on

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Instead of pranks, Giphy launched clever Zoom backgrounds for April Fools' Day. Giphy Studios

Is anybody in the mood to get punk’d right now?

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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