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Is anybody in the mood to get punk’d right now?
Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools’ Day pranks.
“Many of you typically have big plans,” wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the sentiment on the platform. “I beg of you, put them away this year. You will be remembered for launching them, and it won’t be in a good way.”