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You’re naturally gorgeous, so you don’t need any enhancements like contouring makeup, celebrity-backed potions or cosmetic procedures. While that might be true, says the star of a hilarious new ad, there’s no shame in a tweak here and there if it suits you.
And more to the point of the first campaign for a Chicago-based chain of medical treatment centers, there shouldn’t be any guilt involved.
In a long-form spot that takes direct aim at haters and critics of procedures like Botox injections, Images Med Spa challenges the stigmas and snide comments faced by its clientele.
The no-nonsense protagonist argues that #WokeUpLikeThis is a social media construct, one usually far from the truth.
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