Don’t pick up. It’s Alec Baldwin calling.

30rock Alec Baldwin wants to call your friends! This is NBC’s idea of a happy holiday greeting. On the Web site for 30 Rock, you can get Baldwin to call your buddies with a “personalized” holiday message. Whether your friends really want to hear from Baldwin may be another story. I’d rather hear from Tina Fey. Or even Tracy Morgan, who could warn me about the dangers of having one eggnog too many.

—Posted by Tim Nudd