Don’t listen to PlayStation’s ads if you’re standing on a subway platform

Now here’s why media placement is so darn important. It seems more people than usual are being hit by subway trains in Manchester, England. Nobody is pinpointing the exact cause, but the city’s Metrolink agency isn’t taking any chances and is covering up ads for Sony’s PlayStation on subway platforms because the copy reads: “Take a running jump here.” A 60-year-old woman was recently injured by a tram at the Picadilly Gardens station, but we suspect she doesn’t even know what a PlayStation is.