Don’t listen to PlayStation’s ads if you’re standing on a subway platform

Running_jumpNow here’s why media placement is so darn important. It seems more people than usual are being hit by subway trains in Manchester, England. Nobody is pinpointing the exact cause, but the city’s Metrolink agency isn’t taking any chances and is covering up ads for Sony’s PlayStation on subway platforms because the copy reads: “Take a running jump here.” A 60-year-old woman was recently injured by a tram at the Picadilly Gardens station, but we suspect she doesn’t even know what a PlayStation is. (And it’s unclear if she could take a running jump even if she wanted to.) The ad was placed by 32-year-old French company JC Decaux, one of the largest outdoor ad companies in the world, in case you were wondering. UPDATE: See more ads from this campaign over at Ad Hunt.

—Posted by Kathleen Sampey