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This Sunday is the 31st anniversary of the release of Ferris Bueller’s Day Off, and Domino’s is celebrating by inviting everyone in the U.S. to a nationwide movie night.
In a partnership with Epix (and with help from agency CP+B), the pizza chain will stream the classic on Facebook, via the Domino’s page, while offering viewers discounts on menu items—if they invite their friends to participate in the event. The more people who join, the greater the potential discount.