Domino's Seeking Designs for Ultimate Pizza-Delivery Vehicle

CP+B to help client get better wheels

Talk about reinventing the wheels. Domino's, which has famously been updating the way it makes its pizzas, now wants to do the same for how it delivers them. Working with ad agency Crispin Porter + Bogusky, the company is partnering with auto manufacturer Local Motors and its online community of car designers to commission a design for the ultimate pizza-delivery vehicle. Anyone can submit a design at There are several design competitions, including exterior, packaging, interior and surfacing. Domino's will shell out more than $50,000 in prizes for the best ideas. Seems like a great project for design enthusiasts. And don't just be a lazy fool and slap a logo on a Toyota Fun-Vii.