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If you want a good look into the speed and flexibility required in advertising right now, you only have to look at the newest Domino’s work from agency CPB.
In the span of just 24 hours, creatives went from being briefed to having scripts fully developed. Planned entirely on a Friday, the work immediately went into production over the weekend and, in a little over a week, was on the air.
And that’s just the timeline. The work also had to factor in the highly limiting realities of ad production amid a global
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