Domino's Made a 'Wipeable' Adult Onesie, So You Can Get Pizza All Over Yourself While Eating

Innovation from fashion designer Charlotte Denn

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino's has the perfect gag garment for you.

Just in time for New Year's Day, which is Domino's busiest day of the year in the U.K., the pizza chain has unveiled what it's calling "the world's first 'wipeable' onesie," a ridiculous piece of attire made of "stain proof fabric with soft velveteen for comfort and resilience."

Made by fashion designer Charlotte Denn, it allows the wearer to eat pizza with wild abandon—without having to worry about sauce spillage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in