Domino's Debuts Zero-Click Ordering in Latest Effort to Make Your Life Ridiculously Easy

CP+B is erasing all friction points

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Domino's won't stop until its customers are able to simply think about Domino's pizza and suddenly find themselves magically munching on it. 

The pizza chain isn't quite there yet. But today it's taking another step toward making its customer interactions friction-free by introducing a "Zero Click" ordering app. 

It works like this: You download the app and link it to a Domino's pizza profile, where you have a standard "Easy Order" saved. When you open the app, it automatically orders your pizza, with no clicks required.

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