Domino’s Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza

Only slightly off script

Headshot of Tim Nudd

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way.

On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas.

You can see the whole exchange below.

Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact. At the end, though, the brand allows itself a little freedom, taking an even more absurd claim from the man at face value and admitting "that is not what is expected of our pizzas. We raised them better than that!" (Hopefully that doesn't count as legal admission of sexual misconduct by the pizza.)

Would have been fun to see how Tesco Mobile would have dealt with this guy.

Daily Star via Complex. Photo via Flickr.

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@nudd Tim Nudd is a former creative editor of Adweek.