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Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right.
For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it's extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who've overpaid in the past.
Anyone who feels shortchanged can enter to win prizes like free pizza for a year (more accurately, five $100 gift cards, which is probably as much Domino's as anyone should eat in a year anyway).
Potential loot also includes more dubious paybacks, like a gift pack themed around the brand's old mascot, the Noid.
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